Pinterest Pins: How To Make People Pin The One YOU Want

When it comes to Pinterest pins, some are more successful than others. Get readers to pin your most repinnable images with these easy steps!

When it comes to Pinterest pins, some are more successful than others.

Elements of a powerful pin are:

  • Tall: Proportions are between 1.5 to 2.8 times as tall as wide.
  • Colorful: Bright, light, and colorful images do better than dark drab ones.
  • Clear: Easily readable text on your image entices the right people to click.
  • Keywords: Pins will be found in search when they have keyword-rich descriptions.

But, you protest, not all my images can fit that bill! Perhaps you only use horizontal images on your blog, or you use a lot of screen shots.

Screen shots are so helpful in tutorial posts, but they’re really blah in the Pinterest feed! And those horizontal header shots are at a huge disadvantage, too.

Don’t let people pin those! I’m going to show you how you can force them to pin the one you want – even if it’s not visible on your blog!

Pinterest Pins: How To Get Your Best Image Pinned

To specify the image to be used when a reader pins your post, you just need to add a bit of code to the images on the page – the ones you don’t want pinned.

Using this code format will:

  • Specify which image will be pinned.
  • Fill the pin description with your optimized verbiage.
  • Ensure that the pin leads people directly to the blog post.*
  • Rack up the repins on your original pin.

*If someone pins your post from your home page, the pin won’t link back to that page, where the post may have disappeared by the time they arrive. Instead, the pin clicker will land right on the information they were looking for!

To  make all this happen, you’ll need this information:

  • Your preferred image URL.
  • Keyword-optimized pin description.
  • Permalink or URL of the page you want the pin to link to.
  • Pinterest ID number.

Start the process by setting up your blog post and adding all the images. Include your SEO-optimized alt tags as usual.

If you don’t want the “pinnable” image to appear on the page, upload it using “Add New Media.” Then copy and save the image URL.

If the post isn’t published yet, leave out the Pinterest ID Number. You can find and add this number after you pin the post for the first time.

Just click on that pin and copy the numerical string in the pin’s URL. That’s the ID number.

Now here’s that code:

<img src=”http://yourblog.com/your-image-url.jpg” alt=”SEO description goes here” data-pin-description=”Pinterest optimized goes description here” data-pin-url=”http://yourblog.com/your-post-url” data-pin-media=”http://yourblog.com/wp-content/uploads/year/month/image-you-want-pinned.jpg” data-pin-id=”PinterestIDNumber”/>

Copy the Pinterest portion to any text document:

data-pin-description=”Pinterest optimized goes description here” data-pin-url=”http://yourblog.com/your-post-url” data-pin-media=”http://yourblog.com/wp-content/uploads/year/month/image-you-want-pinned.jpg” data-pin-id=”PinterestIDNumber”

And fill in the information you gathered on the image you do want pinned.

On the “Text” tab of your blog post editor, locate the code for the visible image that you don’t want pinned. It should look like the first part of the code above:

<img src=”http://yourblog.com/your-image-url.jpg” alt=”SEO description goes here”/>

Add the Pinterest-specific data after the URL and alt tag belonging to the visible image that you don’t want pinned.

This info works like magic to ensure that exactly what you want pinned to Pinterest gets saved.

And better images mean more repins, and more traffic from Pinterest.

How It Works When Your Reader Pins to Pinterest

Pinners are only offered the image you specified when they start to pin your post.

Here’s an example from a landing page that showed 3 collages of graphics for purchase. But I didn’t want those pinned!

Since I added the code to each of the images, the reader only has the option to pin the image I want – the one that has my call-to-action.

Even if they click the “Pin It” button right on an image, only the image I selected will pop up!

Your Turn

Try it with this post! Attempt to pin the header graphic and see what pops up.

What do you think? Do you see this as a valuable method to optimize Pinterest pins from your website visitors?

P.S. If you enjoyed this blog post, make sure to download our FREE Online Marketing eBook BELOW to keep the learning going. :)


 

Louise Myers

Graphic Design expert helping small business owners rock social media with visual marketing. Loves Pinterest, Instagram, creating clear, concise tutorials – and anything colorful!

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