How To Start Managing A Facebook Page In 30 Minutes A Day
I’m sure your to-do list is packed with so many stuff that needs to get done, that it is hard to find time for managing a Facebook page.
Never mind finding the time to implement a full on Facebook marketing strategy.
It doesn’t have to be that way.
What if I told you it doesn’t need to be so hard and all you need is at least 30 minutes a day or less!
The tip is, knowing what is important for your business. By thinking about this, just remember what Benjamin Franklin said, “by failing to prepare, you are preparing to fail.”
This means, you got to have a PLAN.
The problem with most businesses is, they do not have a plan. They go onto their Facebook page, publish a link to their sales page and just leave it.
That is not a great strategy! Heck, that’s lazy marketing.
Here are the things that you should do when you’re managing a Facebook page.
The first thing you need to do is respond to every comment on your page FIRST. Meaning, NO scrolling down of your Facebook news feed to check your friends’ latest updates.
That’s right. Go onto your Facebook page and respond to all inquiries and be a customer support. This is the first thing you need to do every day.
A mistake businesses make is, they post something first before they respond to customers’ inquiries or support. With this mistake, they (businesses) will only make them (customers) madder because they will think that you’re ignoring them.
2. Check Your Analytics
Now, ignore everything you need to know about the best time to post. Why?
Because those analytics aren’t focused on your demographic! I personally found that the best time to post is oftentimes the least recommended. For one of my pages, the best time to post is actually at 9pm onwards.
I personally think that people are checking their Facebook feeds before they head to bed hence in that time, engagement is slightly higher.
If you want to know when is the best time to post or what is the best type of content to post, you need to study your own Facebook analytics.
Try to post on different times and see what works for your business.
3. Post Interesting Stuff
Once you cleared out the first two, you’ll have a better understanding of what works and what doesn’t
This third thing is probably the easiest to do. All you need to do is to clear out all distractions and find interesting stuff to post.
Your content is the most important aspect of Facebook marketing .Without content, your page is basically…. boring. I would also suggest you to avoid continuously posting promotional content.
When you constantly do that, you’ll get ignored by your friends. When that happens, your edgerank will be on its worst.
Here are some types of content that you can post.
- Fill in the blanks
- Pick A or B
- Share other peoples’ content
- Funny photos / Memes
- Your own content
- Your promotional products
- ”Caption this” photos.
Remember, we have discussed and talked before about the P’s of Facebook marketing.
You need to have a ratio of these three types of content in your Facebook marketing so you can keep your page interesting and most importantly ENGAGED.
To take this further, you can actually schedule your entire week’s content in one sitting. If you can’t, then, try scheduling your content for half a week.
Remember to post on Saturdays and Sundays too. Those are the two important days where other companies don’t post. You might actually get a better reach too.
Noticed how easy these were?
These won’t take much of your time. I do these on a daily basis and many times, when managing a Facebook page, it takes me at least 20 minutes to get all of them done.
Remember, like Yogi Berra once said, “if you don’t know where you are going, you’ll end up someplace else.”
Plan and execute.
Love to hear how you work on your Facebook marketing on a daily basis.
June 15, 2016 by Michael Currey
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