Incredibly Easy Ways to Improve Google+ Engagement

improve-google-plus-engagement

As the social media landscape continues to evolve, keeping up with the latest tools and networks can feel like a never-ending battle.

It can also be confusing.

Shifting from Facebook, Twitter or LinkedIn to a social site like Google Plus that comes with a new language, look and feel is daunting.

But it’s worth the time and effort!

If you’re eager to increase your digital footprint, Google Plus has the ability to propel your online presence forward.

Whether you’re a new Google Plus user or need a few tips on how to maximize the platform, this article will get you up to speed.

Below are five ways to improve Google+ engagement!

Use Circles to Network and Share Strategically

Circles are an excellent way to manage your conversations and content.

Through circles, you have the ability to categorize various interest groups, communities and niche specific topics that are important to you.

For instance, you can create a circle around a theme. Whether you love pets, baking, fishing or social media marketing, design circles that are inclusive to that particular interest or profession.

Using circles will keep current relationships lively and build new ones. Purposefully use circles to target and remain connected to the right people.

Join Hangouts and Communities

Google+ is not only a social network, but also a powerful social platform that integrates key networking tools such as hangouts and communities.

Both are worth investing resources and time to cultivate.

Google+ hangouts and communities are not only excellent ways to build personal brand recognition, but also a way to make important connections.

Optimize Your Profile

Make sure your Google+ profile is optimized for search. A few ways you can ensure the right people land on your Google+ profile:

  • Write a detailed “about” that includes information about you and your business. Be straightforward in the value you bring to the network and what type of content you offer. Also add details about what you do, who you’re passionate in serving, and how your business, product or service can assist potential clients.
  • Share details about your hobbies and interests outside of your business. Conversation happens when you share fascinating facts and tidbits that connect with others.
  • Your profile image should be professional and consistent with your brand. It’s a crucial element in creating a streamlined look and feel from one network to the next.
  • Do you know the terms your potential customers use when researching your industry or niche? Google is eager to tell your story, and Google+ helps you spread that message. Know your keywords and use them in an authentic and organic manner.
  • As you build out your “about” section, remember to use industry specific keywords along with your city, state and primary location.

Get Involved

Sharing or posting content is not sufficient if you want to develop deep and meaningful relationships.

Begin by making comments on other people’s posts, asking questions, offering feedback and adding your voice to the conversation.

Always respond to inquiries and never be afraid to add your unique perspective or opinion to an existing discussion.

Quick Tips to Spark Conversation:

  • Encourage conversation by ending your post with a question.
  • Build campaigns that inspire client interaction. Make them simple and fun, allowing clients an opportunity to get to know you and your company.
  • Create and share quality content that is relevant to your audience.
  • Solve a problem, answer a top question or share a tip that will make your followers life easier.
  • Make response to the comments or questions of the users.
  • Use + mentions whenever appropriate to engage the right people and drive them to join the conversation.

Integrate with Your Website or Blog

Add a Google+ badge to your website to make it easy for visitors to easily find and connect with you.

Navigate to the Google+ Developers platform where you’ll be able to design your Google+ Badge. Once it’s complete, you will copy and paste the code wherever you choose to display your badge within your site.

How are you using Google+ to build your business? I’d love to hear your top tip in the comments below!


 

John Paul Aguiar

Blogging Entrepreneur that Helps Bloggers and Small Business Owners with Blog Marketing, Twitter Marketing and Social Media. I'm also a Kidney Transplant Recipient 2002

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8 Comments

  1. Adrienne April 8, 2014 Reply

    Hey Rebekah,

    I need to get more active on Google+ and it’s something I’ve been looking into more.

    I think I’m having difficulty finding communities that aren’t spammy but actually are interesting in building relationships which of course is more my area of enjoyment.

    I interact with people every day and one thing I do is I ask a question every single day as well. I like to get people to talking and I try to make them fun and not all stuffy.

    I guess it’s obvious that I have more work to do. Thank you for these tips and I’m thrilled about this community. Eager to learn even more from you.

    ~Adrienne

    • Rebekah Radice April 12, 2014 Reply

      Hi Adrienne! That is always the challenge as communities grow. If you don’t have diligent moderators, they can quickly become spammy.

      You have such an amazing following Adrienne, you might even consider creating your own community. If you’re feeling frustrated about the options, I would imagine other people are too.

  2. Hi Rebekah!

    Although I’m still learning my way around social media in general and Google Plus in particular.

    It’s really comforting to know there are knowledgeable experts around, such as yourself that are more than willing to share their proven expertise with beginners such as myself.

    I’ve actually had a chance to visit your site and study several of your highly informative blog posts too!

    And I even left a few comments. The tips you lay out here are extremely easy to follow and implement. Thank goodness!

    I will definitely look into optimizing my profile and start actively looking for the right type of communities to get involved with.

    Thanks for sharing! It’s more than fantastic that people like you & John are taking such an active leadership rule in helping out so many others!

    Such as myself, that so desperately need it!Thank you! And by all means, please keep sharing!

    • Mark, great to see and read you here, BIG TY to Adrienne for that :)

      I’m glad you like the info on here and my blog,, and hope you get to read more from our authors, they are all helpful and very smart at what they do.

      People like you, are the reason I developed this idea, helping people, and having a place they can trust to learn from on an ongoing basis.

    • Rebekah Radice April 12, 2014 Reply

      Hi Mark! Thank you so much for stopping by and for the wonderful feedback. It does take a while to get into a comfortable groove with anything new, especially a new social network.

      Keep at it and you’ll find that building relationships becomes easy and fun on G+. They’re a community that readily opens their arms to newbies like yourself, so don’t be afraid to just dive in and start sharing!

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