How To Use Twitter For Business
“Last updated: July 27, 2016” – Learning how to use Twitter for business comes down to knowing how to start using a SMARTER feed.
Your feed is what people see, it’s what people follow, and if done right, your Twitter feed will make it much easier for you to grow your business or your brand.
When a new customer or potential customer lands on your Twitter page you want them to see, a nice image, a nice clean header image and you want them to see an ACTIVE FEED.
This will tell them that there is “someone” there if they need help or have a question.
Here are my 5 steps to using Twitter for your business.
Showing that you and your business are human by showing off your personality is one of the best things you can do on Twitter to help your business. Sharing jokes, quotes or quote images that are either funny or share a motivational message you believe in.
Also acknowledge holidays with funny images or even images of you and your family or team members.
Do you want people to trust your brand on Twitter? Want people to follow you and listen to what you share? The best way to do both is to be active, be available. When potential followers or customers visit your Twitter feed and see that you are sharing great content and answering questions and saying thank you’s on a regular basis.
It will make them follow you, listen to you and potentially bring them one step closer to buying from you.
People followed you for a reason, they want to learn more about you, your products or services. So the best way to do that is by sharing tutorials and how-to’s about your product or services.
This does 2 things…
1, It helps the people that are customers to better understand and use your products or services.
2, Helps the people see the value of your product or services and will help motivate them to buy.
Be A Resource
Your goal here is to constantly share helpful on target content that fits around what your business is or does.
You want people to come to you and follow your feed because they know they will get great information on a daily basis. Once they are following you, then they will start to not only see the content you share from OTHERS, but they will start to see YOUR content as well.
example: have a dog clothes business? Then share content related around dogs, training tips, food tips, best materials for dog to wear, why dogs need clothes even fun images of dogs in clothes etc…
When you think about how to use Twitter for your business, promotions is what comes to mind. But the reality is, if you manage your stream correctly and follow the tips I shared above, then you won’t have to do much promotional stuff.
But you do want to mix in some special promotions for new products, or holiday discounts or whatever. Keep it fun and relevant and your promotions will be seen in a positive way and not a negative.
Most businesses get the promotional marketing wrong on Twitter, usually it’s to much to fast.
The fact is, if you just keep a well managed feed by following the tips I shared above, you will have customers and followers LISTENING to you and ACTING on what you share.
Isn’t that the goal of marketing and promotions?
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