How To Succeed At Pinterest Without Really Trying
Wow! Is that a click bait title or what? Well, I hate to burst your bubble, but just like anything else in life, success doesn’t just happen without some work and effort. Although you can have Pinterest success without having to be on the platform 24/7, nevertheless, here are a couple of tips that will increase your potential for success.
1. Be Consistent
If you want to succeed at Pinterest, you are going to have to be on the platform. There are no hard and fast rules, but I tend to try to pin in the morning and in the evening. This is something you need to figure out for yourself. What you will find is, that if you’re consistent, you will learn the best times of the day to post for yourself. This is something I do everyday without fail. I don’t flood the stream with pins, but I share pins that I find interesting and that I think will helpful to my audience. If something really catches my eye as I’m online during the day, I’ll share that right to my stream as well.
The key to being on any social platform is to simply show up. That’s 80% of the work right there. Show up and share the best possible content that you can to your followers. Be consistent on every level. Once you show up and you’ve gotten your rhythm of repinning, get in there and make a few comments, be engaging. See where I’m going with this? Consistency is the key to everything.
2. Watch Pinterest Influencers
Find people who are succeeding on Pinterest in your type of business and follow them. Notice how their pins look, the time in which they are pinning, how frequently they pin, and how much of other people’s content they share. The most successful pinners don’t just pin content that they create, but they are also spreading great content that they see others creating.
3. Make Your Content Shine
Pinterest is all about images. The better your images are, the better the repins and links back to your content will be. If you struggle making images, you can always hire a designer to help you make some Pinterest templates. There are also some great free image creation services out there. My current favorite is Canva. They have a ton of great Pinterest templates that can really bring your images to the next level.
Quick Tip: Make sure to brand your images so if the image is downloaded or re-shared somewhere, you still get credit for your awesome image!
4. Promote your Pinterest Page
For example: you want to make sure that all of your social media accounts (Facebook, Twitter, Google+) are connected to Pinterest. Share pins on those other channels and make sure to include a link back to the pin. I do a “Pin Of The Day” everyday on Google+. It encourages me to share other people’s content (always a good thing) and also drives traffic back to my Pinterest boards. It is a win-win situation because people like to be recognized, and people have started to look forward to seeing my “pin of the day”.
5. Add the Chrome “Pin It” button extension
Not only is it a good idea to repin content that you see in your stream, it is also beneficial to share great content that you find online as well. This is where the Chrome “Pin It” button is a life saver. Once you have it installed, just click the “Pin it” button in your toolbar, and it will present you with images that are on the page that you are allowed to pin. Try to use one of the larger images if possible. Then, click on the “Pin It” hover image and select the board you’d like to place it on. It’s also a good idea to add a description and hashtags if the image is not optimized for Pinterest.
Just like anything else in life, it does take some effort to succeed on Pinterest. These are just a few tips to get you started on the road to successful pinning. Be on the lookout for more Pinterest tips in future articles. A few topics to look for are: Analytics, rich pins, optimal sizes for images, and more!
By following the introductory tips above you should start to have more Pinterest success from your efforts. Happy Pinning!
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