Getting Started With AdSense

getting started with adsense

In the early days of the World Wide Web, blogs and websites were popular mainly among students, tech geeks and those who loved the opportunity of sharing their ideas easily across a similar minded network of people. Fast forward to 2011, and Google launches its AdSense program – a platform that allows advertisers to advertise their products and bloggers/website owners to earn money by providing advertising space on their websites.

Suddenly, everywhere you looked, you saw blogs and websites getting started with Adsense, this was the beginning of an internet advertising boom!

AdSense is  one of the most popular ways for Web masters to earn a continuous stream of passive income with each click on their advertising giving them a $ amount that ranges from several cents to several dollars. Sound interesting? Want to proceed further? Read on.

What is AdSense?

Google AdSense is a Javascript code that is integrated into a specific area of a website and allows web masters to generate a passive income through allowing Google to display different Google Ads relevant to the content of the website. The amount/cost of each advertisement depends upon the subject matter and crucial factors such as average searches per month and level of competition for the relevant keyword.

How it Works

Setting up an AdSense account that pays off well requires an active website that ranks well and hosts the popular keywords that can give maximum earning to the website owner.  Here’s a quick step by step guide for setting up an AdSense account.


1- Create a Google Account

The first step requires you to create a Google account at:

Fill in all the required details of your account and make ensure all details are accurate.  Your physical address and other relevant info need to be stated correctly as you will be receiving your checks and other important information on this address.

2- Get the Code

Once you’re done with the basic sign-up, log-in to the account and use the code generated. Integrate the code into the website as given in the instructions provided by Google.

3- Know about Advert Sizes

The advertisements need to be visible to visitors of your website, so you need to place them at an easily visible location on the site. Generally, the left/right panel of a website is ideally the best place for placing AdSense advertisements. There are three general sizes that are used:

336×280 Large Rectangle, the 300×250 Medium Rectangles, and the 160×600 Wide Skyscraper are the most commonly used shapes.

4- Number of Adverts

Google allows only three ads per page including three unit links and three referral links. For further information, follow this guide by Google:

5- Be Aware of Google’s Strict Rules and Regulations

Google has some strict regulations within its AdSense program and expects website owners to follow the policy. Violating any of the rights will result in the account being banned and you could lose all the income earned. Google does not allow pornographic, copyright protected or illegal content to be displayed. If your website has questionable content and is not in the Google’s good books – don’t place AdSense on it!

6- Find the Right Niche and Relevant Keywords

AdSense is only rewarding if your niche website has a direct relationship with the target keywords. For example, a blog on fashion can have ads about ecommerce clothing stores and can obtain a wide range of high competition keywords that pays well. To obtain an idea of the price value of each keyword, use Google’s Keyword Planner Tool


Basic Guidelines to Follow

Note that  AdSense is tricky. While there are people who earn literally thousands of dollars over it, there are also some that earn merely a $100. You cannot get rich overnight. It all depends on how well your website is built and if it is credible. People generally prefer clicking through ads that are placed on websites they frequent visit or trust, so unless your website or blog is not up to the mark, you might not be able to earn much.

To benefit from AdSense, follow some basic guidelines.

Focus on Bringing Traffic to the Website

You’ve got the ads, but no traffic means no earnings.  Focus on bringing quality traffic to your site and include strategies like quality content marketing and link building. Try updating your site frequently and strive to make it user-friendly.

Offences and Bad Practice

Read the policies and terms and conditions in detail. Know that any violation of rules will result in your AdSense being shut down (Google can be quite merciless with this). Google is smart enough to know whether you’re getting organic clicks or are getting clicks from Robots. Cloaking, keyword stuffing are also a big no-no for AdSense too.

Understanding Keywords

Keywords are the main source behind Google AdSense. You need to have a good collection of high, medium and low competition keywords because this will affect your rankings which in turn will affect your traffic, and ultimately the clicks achieved.

AdSense is really all about the quality of the website rather than the Ads themselves, and so if you want to earn a sustainable income via AdSense, you really need to focus on the quality of your content.  Happy earning!


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Geoff Alexander

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  1. Suresh Khanal October 6, 2014 Reply


    It’s a nice post introducing Adsense. Thanks for the honest review and useful tips.

    I don’t remember but I guess the number of Adsense ads that you can display on a page is changed now. Please confirm and update accordingly.

    Thanks once again for this awesome post.

  2. Author
    Geoff Alexander November 25, 2014 Reply

    Hi Suresh,

    Apologies for the delayed response! John was correct – you are allowed 3 Adsense Ads per page for ‘content units’, as well as up to three ‘link’ units.

    You are also allowed up to two search boxes on a page.

    Hope that helps – any other points, please let me know.


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