Five of My WORST Facebook Mistakes (You’re Not Still Doing These, Are You?)
Okay! I confess.
I’d made my fair share of mistakes when it comes to Facebook marketing.
Luckily for me, I had managed to learn from them and changed my strategy along the way.
Like anything in life, you have to take your mistakes as feedbacks and change those feedbacks constantly if you want to improve in whatever you’re doing and to reach your goals.
Today I’m about to share with you some of my worst Facebook mistakes that I’d made along the way.
1. Posts Not Personal
Let’s start with the first mistake. I believe this is a mistake most businesses are making. Their posts aren’t personal enough, or even worst. They automate their entire presence.
I made this mistake when I just got started. Now I have learned to be more personal and put myself in some of my posts. This reminds me that I need to be MORE personal.
When I visit some Facebook pages, they are just plain boring. It’s like a robot took over their soul and body. They are just too robotic.
It’s different when you meet them in real life. They are so warm and fuzzy; you just love visiting their store. I wish some of these businesses would take their personality and put them online.
If you want to see a good example of “personal,” I recommend checking Entrepreneuress Academy Facebook page.
2. No Proper Headlines
When one of my blog posts goes live, I usually share them on my Facebook page. That sounds just about right, am I correct? No!!!
The mistake I made was that I used the headline as my description. Oh boy. That was plain lazy of me! I know, I know!
Now I have learned to add a more personal description whenever I share a blog post. It gives that extra personality, and it doesn’t seem too lazy.
3. Posting at Random Hours
Sometimes when I find a good post, I share it on my Facebook page. Again, sounds okay, right? Big mistake!
Sometimes no one would even like or comment on the post I’ve shared. Only to realize I was posting at weird hours, and they were probably busy doing other things like … you know … spending time with their family or sleeping.
Since I am on an Asian time zone and most of my fans are from the United States, I wasn’t posting at the wrong hours.
Since then, I have learned to properly schedule my posts. That way I’ll be posting at optimal hours based on my demographics.
To find yours, I recommend you to check your Facebook analytics constantly and see how well your posts are performing. It will also give you an insight as to the type of posts that performs well.
4. Not Consistent
This is a biggie.
I wasn’t consistent: there were days where I shared stuff and there were days where I just disappeared. Sometimes even weeks without prior notice.
Luckily, when I came back, people told me that they had missed me and asked me what happened. I was glad none of them have forgotten about me.
As a business page, if you want to be remembered, you have to be consistent in your postings. One mistake I see businesses make is that they tend to post once or twice a MONTH.
5. Following Advice from the Wrong People
Along my career, I’ve been blessed with knowing a great deal of people. I’ve learned from many of them, but I’ve also learned from the wrong people. I was naive and I took advice from a lot of people. Some of them tend to be wrong. I recalled changing a profile photo to show the more fun side of me, and one commented that it wasn’t professional enough. I listened and changed my personal photo back.
He would contently advise me to be someone I wasn’t. At first I took the advice, but after a while, I have learned I shouldn’t be what he wants me to be. Instead, I should simply be me. The real ME. If you know me in real life, you’ll realize that I’m pretty much of a goofball and if that’s how it looks online, I’m alright!
If they don’t like it, they can simply unlike or unfriend.
Looking back, I stand by every mistake that I’d made. These are mistakes that I’d personally made, so you don’t have to.
What about you?
What are some mistakes that you had made?
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