Five of My WORST Facebook Mistakes (You’re Not Still Doing These, Are You?)


Okay! I confess.

I’d made my fair share of mistakes when it comes to Facebook marketing.

Luckily for me, I had managed to learn from them and changed my strategy along the way.

Like anything in life, you have to take your mistakes as feedbacks and change those feedbacks constantly if you want to improve in whatever you’re doing and to reach your goals.

Today I’m about to share with you some of my worst Facebook mistakes that I’d made along the way.

1. Posts Not Personal

Let’s start with the first mistake. I believe this is a mistake most businesses are making. Their posts aren’t personal enough, or even worst. They automate their entire presence.

I made this mistake when I just got started. Now I have learned to be more personal and put myself in some of my posts. This reminds me that I need to be MORE personal.

When I visit some Facebook pages, they are just plain boring. It’s like a robot took over their soul and body. They are just too robotic.

It’s different when you meet them in real life. They are so warm and fuzzy; you just love visiting their store. I wish some of these businesses would take their personality and put them online.

If you want to see a good example of “personal,” I recommend checking Entrepreneuress Academy Facebook page.

2. No Proper Headlines 

When one of my blog posts goes live, I usually share them on my Facebook page. That sounds just about right, am I correct? No!!!

facebook mistakes

The mistake I made was that I used the headline as my description. Oh boy. That was plain lazy of me! I know, I know!

Now I have learned to add a more personal description whenever I share a blog post. It gives that extra personality, and it doesn’t seem too lazy.

3. Posting at Random Hours 

Sometimes when I find a good post, I share it on my Facebook page. Again, sounds okay, right? Big mistake!

Sometimes no one would even like or comment on the post I’ve shared. Only to realize I was posting at weird hours, and they were probably busy doing other things like … you know … spending time with their family or sleeping.

Since I am on an Asian time zone and most of my fans are from the United States, I wasn’t posting at the wrong hours.

Since then, I have learned to properly schedule my posts. That way I’ll be posting at optimal hours based on my demographics.

To find yours, I recommend you to check your Facebook analytics constantly and see how well your posts are performing. It will also give you an insight as to the type of posts that performs well.

4. Not Consistent  

This is a biggie.

I wasn’t consistent: there were days where I shared stuff and there were days where I just disappeared. Sometimes even weeks without prior notice.

Luckily, when I came back, people told me that they had missed me and asked me what happened. I was glad none of them have forgotten about me.

As a business page, if you want to be remembered, you have to be consistent in your postings. One mistake I see businesses make is that they tend to post once or twice a MONTH.

5. Following Advice from the Wrong People 

Along my career, I’ve been blessed with knowing a great deal of people. I’ve learned from many of them, but I’ve also learned from the wrong people. I was naive and I took advice from a lot of people. Some of them tend to be wrong. I recalled changing a profile photo to show the more fun side of me, and one commented that it wasn’t professional enough. I listened and changed my personal photo back.

He would contently advise me to be someone I wasn’t. At first I took the advice, but after a while, I have learned I shouldn’t be what he wants me to be. Instead, I should simply be me. The real ME. If you know me in real life, you’ll realize that I’m pretty much of a goofball and if that’s how it looks online, I’m alright!

If they don’t like it, they can simply unlike or unfriend.

Looking back, I stand by every mistake that I’d made. These are mistakes that I’d personally made, so you don’t have to.

What about you?

What are some mistakes that you had made?


John Paul Aguiar

Blogging Entrepreneur that Helps Bloggers and Small Business Owners with Blog Marketing, Twitter Marketing and Social Media. I'm also a Kidney Transplant Recipient 2002

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  1. Michael Sgambati April 22, 2014 Reply

    Good share Aaron. I too am guilty of these mistakes in the past. Another mistake is posting waaaay to frequently. On Twitter that is ok. On Facebook, posting 10 times a day is a little too much.

    • Hey Michael, posting to Fb 10 times a day isn’t a lot at all… the issue comes when you are posting to FB every 2 min.. that is annoying. But if you break up your shares by 30 – 60 min and spread it out thru the day and night when you ARE AVAILABLE to be there ids just fine.

      Now if its a fan page, then 2 -3 shares a day is more than enough.

  2. Harleena Singh April 24, 2014 Reply

    Hi Aaron & John,

    I just had to stop and check out this post when I saw it on Triberr and I’m glad I did :)

    Yes, most of us have made such mistakes when we started off on Facebook, though I’m glad I learnt my lessons very early and it’s going very smooth so far. I don’t post more than once or twice a day because I run away from the several messages and notifications that follow up later!

    However, I do keep sharing other people posts in the several groups I’ve made so that the rest of my followers aren’t disturbed.

    Being consistent is the key, whether you’re posting something new or replying to notifications, something I see many people ignore, perhaps due to lack of time. Also, personalizing your status manually rather than using automated tools is any day better.

    There’s a lot actually you can do to build the interaction and connect with people – it all depends on the time you have in hand, based on your priorities, isn’t it?

    Thanks for sharing. Have a nice week ahead, both of you :)

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