Posts by Sandra Zoratti

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Why Purpose-Led Businesses Succeed

Purpose-led businesses have an advantage in today’s VUCA (volatility, uncertainty, complexity and ambiguity) and ever changing world; they have the […]

How Brand Stories Build Trust and Capture Hearts and Minds by NOT Selling

Once upon a time brand stories were either grandiose fabrication or family lore passed down from generation to generation. Today, […]

social customer care

Harnessing The Unmatchable Power of Social Customer Care

A social customer care example, what the “the tale of kale” can teach you. When Chick-fil-A recently announced it was dropping […]

data driven marketing

How To Win The Hearts of Customers Without Data-Driven Marketing – A Real Life Story

“People don’t care how much you know until they know how much you care.” Theodore Roosevelt All the data-driven marketing […]

data paralysis

The 4 Step Marketing Cure for Data Paralysis

As our new year begins, we are given a “clean slate”.  It’s time for new resolutions, fresh starts and remedies […]

marketers thrive

The One Thing Marketers Must Do To Survive and Thrive

Technology changes have completely transformed our world. And now, traditional marketing approaches no longer work.  We’ve been disrupted. –> As brainy […]

marketing to millennials

Move Over Baby Boomers, Start Marketing To Millennials

“The only way to make sense out of change is to plunge into it, move with it and join the […]

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