8 Fantastic Ways To Boost Your Local Search Exposure In a Day

Local Search Ranking

The importance of improving your local search reach cannot be denied. Having a better reach increases the potential for generating more leads, which can easily turn into more sales by having an effective sales funnel.

The following are some of the ways in which local businesses can gain exposure and gain an edge against competitors on search results from Google or other high traffic search engines.

This is done by building citations and back-links from networks with high traffic and authority. That and a strategic content creation plan are crucial for Geo-based SEO.

 

Local Search Optimization Strategies

 

1. Optimizing YouTube

Creating a YouTube channel for your business is a great way of raising brand awareness via search.

The following are some ways in which you can get started:

  • Write a description, and add a full great introduction to each of your videos.
  • Add your NAPW (Business Name, Address, Phone, and Website) at the bottom of your introduction.
  • Make sure the title is optimized for your city, state and targeted keyword.
  • Add your keywords, business name, city and state as tags for your videos.
  • Group your videos into related playlists. Be sure to add keyword, city and state to each playlist.
  • Add your NAPW to your YouTube Channel description.

The main reason why you should use YouTube to promote your business is because Google ranks videos higher than traditional text content.

Of course videos need to be well optimized.

 

2. Instagram Business Page

Instagram is a fantastic social network for local businesses, because it provides a great way to connect to location-based audiences with hashtags, location Pins, and don’t forget that it can rank well on Google. Also, the new micro-video sharing feature provided by Instagram is great to share more pictures, video and graphics content with your followers.

And the new “Instagram Stories” helps you keep you in the mind of your followers with minimum effort.

Here is how to localize your Instagram page:

  • If your company is hyper-local is recommended to add your city and state as part of your company name.
  • On the “About” section add a little company description follow by your NAPW.
  • Be sure to Pin your business when you share a photo or pictures from your company.

 

3. Optimizing Your Facebook Page

Since your own website cannot dominate all your targeted local search spots, you need more high ranking social media outlets that can promote your business for you. To protect the presence of your brand online, it is important to create and claim your company profile or page on Facebook, because Google love Facebook Pages, and if you optimize it the right way, you can gain top ranking for your targeted keywords.

Here is how:

  • First make sure to fill every area of the about area of your Facebook Page, this is crucial in order to gain Facebook trust.
  • Include your website and local phone number.
  • Add your company story and add some city name as part of the story.
  • In the “About” section add what your company specialize on, any special offer, and the your company NAPW.
  • Your company hours is also important, but you can leave the “Price” section blank.
  • In the “General Section” list all your services or type of products you offer.
  • Also, is very important to keep your page up to date with relevant content (Industry, Location, Company)

 

4. Google Plus for Business

The following are some of the ways in which you can use Google Plus to market your business and rank higher in your local search.

Relationship Marketing – Use Google hangouts or YouTube life to make it easier to connect to and get to know your customers.
Driving Traffic – By creating and sharing GEO-optimized new content and news about your industry and your business with your audience.
Authority – This is another great way of getting exposure in Google search.

Here is how to optimize your Google Plus presence for local:

  • First make sure to have a complete and active personal profile to help provide more authority to your Google My Business page.
  • Add your NAPW to the bottom of your description in the “About” section.
  • Add a link to your website on the “Contributor” section.
  • Add a link to all your other social media profiles on the “Profiles” section.
  • Have your Google My Business page complete, and active.
  • Include hashtags relevant to your location and niche on most post.
  • Create a community for your business or industry to help you build a stronger targeted community.
  • Add your NAPW to the community description.
  • Join relevant communities to your industry and location and be active. Do not spam. Only share great information or links from trusted sources with a good description or introduction, or even better, add your on points or tips to the narrative.

 

5. LinkedIn

You can easily build a presence for your business by using LinkedIn. All you have to do to get started is enter your name and company email address, verify your eligibility to create a page on your company’s behalf and get started. It’s really that simple.

Here are a few steps to take:

  • Make sure to write a least 250 words company description with a little bit of the history to make it engaging.
  • Add your NAPW in the bottom of your company description.
  • Be sure to add your website and right industry to your page.

 

6. Optimizing Slideshare

Slideshare can be an incredible asset that can affirm your brand messaging with your audience and future customers, or it can even increase brand awareness in the mind of potential customers. Rather than waiting or hoping for the best it is important to be proactive.

You can claim a free Slideshare profile for yourself and your company. Then is all about sharing great PDF or PowerPoint format content that is relevant to your industry and also to your city or state.

Here is how to optimize it for local:

  • Choose the right city and state on the Location section.
  • On the business profile add specific industry, and for personal add what you specialize on.
  • Add your website, not a landing page. For national, Global, or multi-location companies add a link to your “Contact Us” landing page.
  • On your business profile add your local phone number.
  • Add a good company description on the “About” section, then include your business NAPW right after.
  • Also remind yourself to connect your Twitter, Facebook, LinkedIn, and Google+ accounts with your profile.

 

7. Pinterest

Optimizing Pinterest boards can not only help a business rank higher on search engines for key terms, it also improves the probability of your business website showing up more within Pinterest searches as well.

  • Remember that if your audience is hyper-local add your city and state to your business name on Pinterest.
  • If not having a few geo-targeted Boards can help you increase local visibility on the network, plus gain local search exposure for your business website and your Pinterest Pins.
  • Use Pinterest Geo-Based boards to build a local following.
  • Don’t forget to add your NAPW to your profile description, your local targeted Boards, and company news Pins.

 

8. Press Releases

Press Releases supports a company’s marketing and advertising efforts, but, only when it is done the right way. The best way to create interest in your press releases is by leveraging the interest in current events to create a hook for your company.

PR are also a fantastic way to gain brand awareness and build high level citations which would help increase your local search rankings.

In my next posts I’m going to dig deeper on how to actually optimized these and other online presence for better search visibility.

Of course there more strategies on how to get each of those web presences optimized for Google and other search engines, but the methods mention above are a powerful way to increase visibility.

P.S. If you enjoyed this blog post, make sure to download our FREE Online Marketing eBook BELOW to keep the learning going :)


 

Luis Galarza

Luis is the founder of Local Marketing Voice, a local marketing firm that provide done-for-you services to agencies and to small and mid-size companies. Luis is a recognized Local Search and Social Media Strategist. He have been an active digital marketer since 1995. He is well known for his creative marketing methods.

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