4 Effective Ways To Drive Facebook Traffic To Your Blog
While many are discussing how Facebook EdgeRank is bad for business, I actually believe it’s a blessing in disguise.
If you look at Twitter, you’ll notice how busy the stream can get at times.
I also believe Facebook EdgeRank allows posts to appear more since marketers who posts quality posts will stand out more compared to spammers.
I’m not going to lie: I think Facebook requires a lot more effort and creativity. If you think simply posting a post will drive tons of traffic to your blog, you’ll realize a couple of weeks down the line that it won’t.
So, how exactly do you get more Facebook traffic to your blog or website?
1. Add Value First
Many businesses start out with Facebook thinking about themselves first. They try to figure out how they can get more traffic from Facebook when it’s supposed to be the other way around.
Instead, they should focus on actually adding value first. This can be done by a number of ways such as sharing useful posts or status updates.
Figure out what fans want first and give that to them. This helps them to trust you when you’re sharing your own posts.
2. Don’t Be Lazy with Your Description
In my last post, I shared what I felt wrong about how businesses were approaching Facebook. One of the things that annoy me is how page owners were so lazy that they didn’t even bother with the description they were posting and were simply posting with the headline. I call that lazy automation or simply plain lazy.
Some ways to write Facebook descriptions would be:
- Add stories
- Ask a questions
If you want to get more Facebook traffic, you have to write a personalized description or at least take a quote from the post. This is done by pages like The Huffington Post.
The third option is to promote your posts. If you’ve worked so hard for a blog post, you should consider promoting it by boosting it to all your fans who have liked your page.
I know people who refuse to boost their posts even though they had taken so much time and effort to write the post.
I told them that if they would consider adding just 5–10 dollars, they can increase the virality of their posts.
One of them took my advice, and the post shares tripled of what it would normally get and helped increase his subscribers.
4. Look at Your Analytics
If you’re not measuring, how do you know what is working? That is why you should consistently look at your analytics and figure out what works for your business.
While all the posts about the most optimal time to post on Facebook can be used as guidelines, they shouldn’t be followed completely. They should only be used to experiment and to see what works for your business.
Continuously experiment. Try going out of the usual posting time and see if that works for you. This worked for one of my pages; when we had shared our posts at 10PM, they did extremely well compared with some of our posts. I assume people were checking out their Facebook pages before they headed to bed.
At the end of the day, the best way to drive traffic from Facebook is to consistently deliver shareable content that offers real value to your audience and to add value to your audience first.
What do you think? What other methods do you use to get more traffic from Facebook? Love to hear them. Please leave your comments below.
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