3 Reasons Businesses Need to Be On Pinterest
Perhaps you’ve heard about this relatively new social network called Pinterest? While it started back in 2009, it wasn’t until they released an iPhone app in 2011 that it really took off in popularity. The network’s initial purpose was to be a more visual social bookmarking style platform, allowing users to create different boards for different categories, and “pin” images and links and ideas to these boards as a kind of digital Pin Board or idea center.
Since gaining in popularity, it’s no secret that most of the social platform’s users are women (estimates range from 60% – 80% female), and that the peak times of usage are evenings and weekends. Coupled with the focus on visuals, businesses initially found it a challenging platform to leverage.
But that’s changing.
Today, savvy businesses and bloggers are able to take advantage of Pinterest’s strengths and gain both new, interested followers and a steady stream of website traffic, leads and sales. If you’re interested in joining the ranks of successful businesses on Pinterest, but still aren’t sold on the idea, here are a few more reasons to get started.
First and foremost, it’s a really good idea for businesses of virtually any kind to make sure that they have a branded presence on every social network. Not every network and audience may warrant extensive attention and time, but you should a least have a profile and regularly share your latest content and other information. If a potential customer or influencer is looking for you or a business like yours on a platform like Pinterest, you’d want to be found, right?
Pinning Is Easy
And fortunately, getting started and even maintaining an active presence on Pinterest is easy. The app is fun and intuitive to use. Any business can create an account and set up some initial boards and start pinning images and articles that are relevant and interesting. You can follow other brands and people who are talking about your industry, as well as find some personal topics to show off your style, as well as keep your own interest level high.
Pinterest is Popular
And not only is Pinterest popular, it’s growing in popularity. It’s one of the fastest growing social networks in terms of new users and active members. With millions and millions of new users jumping on regularly, it’s an expanding opportunity for businesses to reach potential customers, existing clients, and great referral partners all over the map.
Pinterest Tips for Business
So if you’re on board with the idea of jumping into Pinterest, where should you get started? Here are some tips and ideas for you:
1. Create a Business Account – Pinterest does give businesses the option of a branded business account or a personal account. Unless you’re a solopreneur developing their personal brand, it’s probably a good idea to create a branded account that uses your business name and logo and linked website. Setting up a business account also lets you have access to Pinterest’s built in analytics.
2. Set Up Rich Pins – If your website supports it, enable Rich Pins for your articles or products. This is simply the addition of some specific Meta Tags that, ideally, are updated for you automatically. What Rich Pins do is allow Pinterest to learn more about your content that’s being pinned and display more. And if you’re selling products, this is a huge benefit as fields like Pricing are not only displayed on pins, but updated automatically as your content is updated.
3. Create a Variety of Boards – You can set up as many Boards as you want to, so don’t be shy! In fact, get specific and detailed in your Boards and Board Titles/Descriptions. If you have one major topic that you talk about or sell product for and that category has 5 sub-categories, create Boards for every sub-category rather than one main Board.
4. Pin Often – I recommend jumping into Pinterest 2 – 3 times a day and looking for other people’s pins to repin to an appropriate board. I personally try to pin once in the morning and again in the evening. This is what works for me, but may be different for your audience and customers. It’s also important to find and follow great Pinterest users, so when you’re just starting, use the Search to look for pins on the topics you’re interested in. When you see people who are regularly sharing great images and content, don’t just repin their pins, follow them or at least some of their boards.
5. Follow Specific Boards – Which leads me to my final tip, which is to be specific and careful about the boards you follow. While it’s easy to follow all of a person’s boards, they may have all kinds of boards set up for pins and content you’re not interested in seeing. So take advantage of the fact that you don’t have to follow every board that someone owns. Just follow the ones that interest you or are related to your business and industry.
If you follow these tips, you’ll be well on your way to creating an interesting and valuable presence on Pinterest. If you have any specific questions or would like to share your own ideas or tips, please leave a comment below!
October 16, 2014 by Michael Currey
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