The 3 Best Ways To Make Money With A Blog In 2014 and Beyond
Almost daily I have bloggers come to me with questions about blogging and social media and one of the most popular questions I get is…
“How do I make money with my blog?”
My answer to the new blogger is usually something like…
“Focus more on content and growing your readership before you think about money”
Now my answer to the more established blogger is usually something like…
“Sell your expert, with a book, course or consulting”
I know, I know, there are many ways to make money with a blog like, selling affiliate products, selling advertising etc…
But nothing beats selling your own stuff, selling YOU.
The people that read your blog on a regular basis would rather learn from you and buy from you than to buy something from someone they don’t know.
Now the trouble in the past for bloggers was “how do I sell my stuff”.
They either didn’t have the technical skills or the didn’t have the money to buy the right tools to make selling on their blog easier.
That hurdle of the HOW, was almost always bigger than the hurdle of the WHAT should I sell.
Luckily, things have changed in the past couple years, today there are a few good services that help handle the HOW, leaving you to solely focus on the WHAT.
One service I have been playing with recently that I like is called Selz.
Selz will let you pretty much sell anything you like from your blog, quickly and easily. They even allow you to take credit card payments letting you forgo using PayPal.
Selz really shines when it comes to selling books, courses and now your services.
Since the HOW is handled nicely, let’s focus on the WHAT.
3 ways you can sell “Your Expert” and make money with your blog.
Now I am placing these in the order that I personally would sell them if I could go back in time and have a “do over”.
1. You start with a low cost book to prove what you know and over deliver on value.
2. You then put together a course or membership site at a higher price point that kills it on value.
3. You then offer consulting services for people that want more of a One-On-One support system.
If done right, each step will make it that much easier for you to sell the next step, you prove your expert, and you build lasting trust and you make more money.
Sell A Book
Want to sell what you know in a more hands off way?
Selling a Book is a great way to share what you know that is written once and can be sold on auto pilot for a long time into the future.
One thing I will say is when writing a book, make sure to be clear and descriptive about what your teaching. Make sure you have action steps throughout the book, giving people things they can do right away.
For me, a good book doesn’t just teach me something, but teaches me things in small chunks that I can stop reading and go apply right away.
I should be able to read your book and take action with the information you shared with no added guess work involved.
Again, make sure your book is targeted to YOUR audience and fixes issues they are having.
Sell A Product
For me, this would be a course and the perfect follow up product the book you sold.
Selling a course isn’t the only type of product you can sell, it can be a membership site or even an app or WP plugin.
> Have an idea for a WP plugin?
> Have to much information to share in just a Book? Then develop a full blown product like a video training course.
> Set up a membership site and share what you know now and what you will know in the future with your readers.
Selling a product like a course or membership site will take more work and more content to fill it.
But if done right, the payoff is BIG since you will be able to charge more money for it, the higher the value to your customers, the higher the price point you can hit.
Sell A Service
Selling a service is basically you selling your time. It can be consulting, freelance works, design work, anything really that is about people paying you for your knowledge “your expert”
You can honestly sell anything your good at.
> Good at writing? Sell articles, press releases and blog post writing services.
> Good at design? Sell blog design, template design and graphic design services.
> Good at public speaking? Sell public speaking services.
> Good at home decorating? Sell a interior design service.
You get the point, if you think about it, you can come up with something you know enough about to justify charging people for your time, be creative.
The only thing to keep in mind, is to make sure your service is PERFECTLY targeted to your blogs topic and your readers.
How you decide to sell Your Expert is up to you, but the 3 step plan I shared is a great plan to follow for long term income from your blog.
But you can do it in any order really, want to sell just a book? Cool, do that. Want to sell just a course? Cool, do that.
All that matters is that you DO SOMETHING!
If you want to make money with your blog then you will need to TAKE ACTION.
As a blogger in 2014 and into the future, it will take more then just using Adsense or selling ads to make a real income. You will need to first have at least 3-5 income streams and you will NEED to sell your expert in one for or another.
Readers, customers are getting more and more savvy, they want real information that is actionable coming from someone they already trust and are learning from.
You now know that the HOW is taken care of, now you just have to be creative and decide on the WHAT.
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